Email domain name: the essential guide to boost your prospecting in 2025

Choosing the right email domain name has become crucial in 2025 to succeed in B2B. Companies that still use free addresses like Gmail or Hotmail are shooting themselves in the foot from the first contact. In this guide, discover why a professional email address is crucial and how to use it effectively to maximize your sales performance.

First impression, credibility, trust… Your email address says a lot about your professionalism. When a prospect receives an email from contact@your-company.fr rather than from entreprise123@gmail.com, the difference in perception is immediate. But beyond the image, it is your entire deliverability that is at stake.

Modern email servers have become extremely sophisticated in the way they filter emails. A properly configured business email address has much better deliverability than a free email address. This means your messages are more likely to reach your prospects' inboxes rather than their spam folders.

How to set up your professional email domain name?

The first step is to get your domain name from a registrar (OVH, Gandi, etc.) and configure your email addresses. Here are the essential points not to be overlooked:

• DNS configuration is crucial to ensure good deliverability. Make sure to properly configure SPF and DKIM records with your provider. These protocols help authenticate your emails and reduce the risk of spam.
• An SSL certificate is no longer optional in 2025. It secures your communications and strengthens the trust of your recipients. Most domain providers now offer this option by default.
• Also, remember to choose consistent and professional email address formats. Favor structures like firstname@company.fr for personal communications or contact@company.fr for general inquiries.

Turn your professional email into a conversion machine with Akidel

Once your professional email address is configured, this is where Akidel comes in. Our platform allows you to exploit the full potential of your email address to boost your prospecting.

Imagine being able to precisely track each prospect's engagement, automate your follow-ups intelligently and analyze your performance in detail. This is exactly what our solution allows, by transforming your professional email into a real growth marketing tool.

Our interface centralizes all your prospecting tools and allows you to:

• Track your prospects' opens and clicks in real time
• Automate your multi-channel prospecting sequences
• Analyze and optimize your business performance
• Synchronize all your interactions in an integrated CRM

A solution adapted to every need

For companies that already have mastered their email domain, our Solo and Multi Digital licenses give you access to all our prospecting tools to get the most out of your communications.

If you prefer a turnkey solution, our all-in-one campaign offer includes the complete SETUP: we take care of creating your secondary domain name, configuring redirects, setting up email addresses and integrating tracking on your website.

Optimize your email performance

Once your professional email is configured and connected to Akidel, several best practices can help you maximize its impact. The timing of your sendings, the personalization of your messages and the monitoring of your performance are all elements that can make a difference.

Our platform supports you in this continuous optimization with analysis tools that allow you to understand precisely what works and what can be improved. These insights allow you to constantly refine your strategy for ever better results.

Take action

Don’t let a generic email address hold you back from your business development. Set up your professional email domain and discover how Akidel can transform your communications into a real growth engine. Contact us for a personalized demonstration of our solution.

FAQ – Your questions on professional domain names 

What is the real cost of a professional email domain name?

Rates generally vary between 5? and 15?/year depending on the provider and the services included (hosting, number of addresses, storage). Major providers such as OVH or Gandi offer packages adapted to different business budgets.

How long does it take to set up a professional email?

Technical setup usually takes 24 to 48 hours, including DNS propagation. With Akidel, we manage the entire configuration to ensure a quick and optimal start of your campaigns.

What are the risks of using a free email address for prospecting?

Free addresses (Gmail, Hotmail) negatively impact your deliverability, increase the risk of spam and decrease your professional credibility. Your conversion rates can drop from 30% to 50%.

How do I protect my sender reputation with a professional email?

The key is a rigorous technical configuration (SPF, DKIM), combined with good sending practices (moderate frequency, qualified content) and precise performance monitoring. Akidel integrates all these aspects into its solution.

Can I use my work email on multiple devices?

Yes, a professional email is accessible on all your devices (computer, smartphone, tablet) via secure protocols. Synchronization is automatic and your data is saved.