Lemlist review 2025: detailed analysis and comparison of B2B prospecting solutions

Are you looking for reviews on Lemlist for your B2B prospecting? After testing the platform and talking with many users, I give you my complete analysis in this detailed review.
Beyond the classic features, we will see if this tool really meets the needs of modern sales teams and how it compares to market alternatives.

Lemlist has built a solid reputation since 2017 in the world of B2B prospecting. This French solution is particularly appealing due to its ease of use and its multichannel approach. The interface is clear, and it is quick to get started – in just a few clicks you can create your first prospecting campaign.

Lemlist's strong point lies in its customization options. The tool allows you to automate the sending of emails and LinkedIn messages while keeping a personal touch thanks to dynamic variables. A significant advantage when you know the importance of customization in B2B.

Digging a little deeper, we discover that Lemlist offers three main plans. The Email Pro plan at 69?/month gives you access to the essential features: 3 outboxes, advanced personalization and classic CRM integrations. For multichannel prospecting, you have to upgrade to the Expert plan at 99?/month which adds LinkedIn and calls.

While these basic features are well thought out, there are some points that may frustrate more demanding users:

• Adding additional mailboxes costs €9/month/email, so costs can quickly add up for teams that need multiple senders.
• Enrichment credits are limited (200-300 free emails per month depending on the plan). Beyond that, you have to pay for additional credits.
• Advanced team management is only available on the Enterprise plan, which is priced by quote only.

Pricing that can quickly climb

Let's talk budget. While the entry price of 69?/month may seem attractive, you need to understand what is included... and especially what is not.

Let's take a concrete example: a team of 3 salespeople who want to do multichannel prospecting will need the Expert plan at 99?/month/user, which is already 297? monthly. If each salesperson needs 2 additional mailboxes, you have to add 54? (9? x 2 x 3). Not counting any additional enrichment credits.

The bill can therefore easily exceed 350? per month for a relatively modest team. A significant investment that deserves consideration.

Akidel: the alternative that is shaking up the market

Faced with these limitations, new solutions like Akidel are redefining the standards of B2B prospecting. For an often more advantageous price (starting at 180?/month without commitment), you immediately have access to:

• A more generous number of mailboxes and enrichment credits included (3000 contacts/month from the basic offer)
• A true native multichannel approach integrating email, LinkedIn, SMS and calls at no extra cost
• Advanced customization and automation features available on all plans
• Expert customer support available 5 days a week in French

But the real advantage of Akidel lies in its all-in-one design. Where Lemlist charges extra for many options, Akidel natively includes all the features needed for effective B2B prospecting.

Which solution should you choose according to your profile?

The choice between Lemlist and its alternatives will depend on your specific needs:

For an independent salesperson or a very small team that is starting out in automated prospecting, Lemlist can be a good choice. The simple interface and numerous templates make it easy to get started.

On the other hand, for a sales team that wants to industrialize its prospecting, a more complete solution like Akidel will probably be more relevant. You will benefit from more included features for a better quality/price ratio.

Teams that particularly value customer support and coaching will also appreciate Akidel's more personalized approach.

The verdict: a good tool that shows its limits

Lemlist remains a solid solution that has helped democratize automated prospecting. Its intuitive interface and customization options make it an interesting choice for beginners.

However, as B2B needs evolve and more comprehensive solutions like Akidel emerge, its limitations become more apparent. A la carte pricing and restrictions on certain features can hold back ambitious teams.

My advice? Take advantage of the free trial periods to test different solutions. This will allow you to compare the features in concrete terms and choose the tool that best meets your prospecting objectives.

Our final recommendation

If you are considering investing in a B2B prospecting tool in 2025, take the time to carefully compare the different solutions on the market. Don't stop at the base price: analyze the total cost including all the features you will need.

Tools like Akidel, which offer a truly all-in-one approach with no hidden extra costs, are often a better investment in the long run. Don’t hesitate to request personalized demos to get a clear idea of the possibilities of each solution.

B2B prospecting is evolving rapidly – choose a tool that will not only meet your current needs, but also support your future growth.

Lemlist Reviews: Frequently Asked Questions

What is the real monthly cost of Lemlist?

The base price is 69?/month for the Email Pro plan and 99?/month for the Expert plan. But there are additional costs for additional mailboxes (9?/month/email) and data enrichment beyond the included package.

Is the tool easy to use?

Yes, the interface is intuitive and the documentation is well-stocked. Getting started can be done in a few hours for the basic features.

Can you easily export your data?

Data export is possible but some limitations apply depending on the plans. Enterprise plan users have more flexibility.

Is customer support responsive?

Support is available via email and chat. Response times are decent but may vary. Premium support is only available on the Enterprise plan.

What if I exceed my enrichment quota?

You will then need to purchase additional credits. This is why it is important to carefully assess your needs in advance to avoid surprises.