Growth Machine vs Akidel: which solution should you choose for your B2B sales and marketing actions?
09/26/2024 – Riad Kacim
Are you looking for a tool to automate and improve your sales prospecting actions with your B2B targets? Akidel and La Growth Machine are two recognized players in this market, but which one should you choose? In this article, we compare these two made in France solutions for you according to different key criteria to help you identify the one that best meets your needs.
Akidel, the all-in-one B2B marketing and sales tool that boosts your ROI and results
At Akidel, our mission is to offer you a unique and intuitive platform that brings together all the essential tools to industrialize your multichannel B2B prospecting and convert more leads into customers. With Akidel, say goodbye to the multiplication of tools and switch to augmented prospecting mode!
The key benefits of Akidel:
- A database of 20 million qualified B2B profiles to create ultra-targeted lists
- Automatic enrichment of contact details with emails and phone numbers to maximize your contact points
- Automated multi-channel approach scenarios (email, LinkedIn, SMS, voice messages) for 360° prospecting
- Powerful AI to personalize your messages at scale and optimize their performance
- A native CRM to manage your prospects seamlessly until the sale
- Advanced reports to track your KPIs and make the best decisions
With Akidel, your entire prospecting funnel is optimized to generate more qualified leads and accelerate their conversion into customers. The first truly all-in-one growth marketing platform.
Benefit from our proven methodology for rapid results
Beyond a powerful tool, Akidel provides you with the unique expertise of its teams who have supported hundreds of B2B companies in optimizing their multichannel prospecting. Our method has proven itself:
- Audit of your market and your targets to define the best strategy
- Development of highly personalized messages tailored to each segment
- Creation of multi-channel approach sequences to enrich the prospect experience
- Data analysis to continuously measure and optimize campaign performance
- Tailor-made support from defining objectives to operational deployment
This exclusive approach, for example, allowed a marketing agency to sign 42 new customers in just 18 months, starting from scratch. The Akidel method is concrete!
Ready to boost your B2B marketing and commerce?
With Akidel, give yourself the means to achieve your commercial ambitions. Our unique platform and our experienced team help you systematize your lead generation, accelerate your sales cycles and maximize your ROI.
Your growth is waiting for you!
The Growth Machine, a tool for automating multi-channel sequences
Growth Machine allows businesses to set up automated prospecting actions across multiple channels, including LinkedIn, email, and Twitter. Its main features include:
- Creating automated scenarios integrating steps across different channels
- Personalization of messages to send to prospects
- Tracking interactions with each prospect
However, La Growth Machine focuses mainly on the automation part of action sequences, where Akidel offers a global solution and complete support.
With The Growth Machine, it is necessary to use third-party tools to build your prospect base, enrich contact data and manage your sales pipeline. This multiplication of solutions, in addition to being time-consuming, generates additional costs and risks of inconsistency in lead processing.
Conversely, Akidel's unique platform centralizes the entire prospecting process for unified and optimized management of its actions. Our database of 20 million qualified profiles and our advanced enrichment features save you valuable time in identifying and qualifying your targets.
Beyond the tool, it is Akidel's business approach that makes the difference. Our experts support you at every stage of your prospecting, from targeting to conversion through the creation of your campaigns. You benefit from the experience of professionals who have managed hundreds of projects similar to yours.
This support can even go as far as delegating your prospecting entirely to our teams. Our tailor-made agency offer allows you to confidently outsource your growth marketing actions to specialists so you can focus on your core business. A real extension of your sales force.
Finally, while La Growth Machine is limited to automation actions, Akidel offers you a broader approach encompassing all the levers of an offensive marketing strategy: content creation, natural referencing, social selling, etc. Enough to boost your visibility and sustainably feed your pipeline.
Companies that want to industrialize their prospecting while relying on the business expertise of a dedicated team will therefore find in Akidel a unique partner to boost their growth. Thanks to our complete platform, our tailor-made support and our global approach to B2B marketing, you have all the assets in hand to convert more prospects into customers.
Akidel vs La Growth Machine: Detailed Comparison of Features
Here is a summary table of the main differences between our two solutions:
Features
Channels
BtoB database
Data enrichment
Multi-channel scenarios
AI Personalization
Integrated CRM
Reporting
Accompaniement
Prices
Features
Channels
BtoB database
Data enrichment
Multi-channel scenarios
AI Personalization
Integrated CRM
Reporting
Accompaniement
Prices
In summary, Akidel stands out for its truly multi-channel approach, its exclusive integrated database, its advanced AI personalization capabilities and its tailor-made strategic and operational support.
They boosted their sales with Akidel
An optimized digital strategy for a B2B trade fair
- Need: Attract more visitors and close more leads during the show
- Akidel implementation: Emailing and LinkedIn campaigns before and during the event
- Results : 6 to 15 qualified contacts and 1 to 3 sales per month
“After the Covid years, we needed to relaunch our show by attracting a new audience. Akidel helped us target and convert the right visitors to boost our sales. Mission accomplished!” Exhibition exhibitor
A young shoot that validates the relevance of its offer
- Need: Quickly test different channels to find the best acquisition lever
- Akidel Implementation: Comparison of emailing, LinkedIn and phoning campaigns
- Results: 12 appointments generated in 2 campaigns, acquisition cost divided by 3
“In the launch phase, every euro counts. Akidel allowed us to quickly identify the most profitable channel to convert our first customers and validate our market fit. A real booster!” CEO of the startup
In B2B, your commercial success depends on your ability to reach the right target with the right message at the right time. Akidel gives you all the assets in hand to systematize this process, whatever your sector.
5 reasons to prefer Akidel for your B2B sales and marketing actions
- Benefit from a complete multi-channel approach to maximize your contact opportunities
- Continuously enrich your customer knowledge thanks to integrated lead scoring
- Personalize your messages at scale with our conversational AI
- Manage your entire sales cycle from a single, interconnected tool
- Rely on an expert team dedicated to your success
If your challenge is to build an efficient and profitable lead machine over time, Akidel is the ally you need. Our expertise in B2B digital prospecting and our cutting-edge technology will allow you to aim higher and further. Ready to take a step forward?
FAQs
What are the prerequisites for using Akidel?
To exploit the full power of Akidel, you must have a minimum of resources to dedicate to your commercial prospecting, whether internally or via a service provider. It is also preferable to have already tested at least one prospecting channel (emailing, phoning, LinkedIn, etc.) to be able to compare with the results obtained via our tool. Finally, a “Test & Learn” mindset will help you quickly identify the most effective approaches for your business.
What concrete results can I expect with Akidel?
Our customers' feedback speaks for itself:
- +30% of qualified leads on average
- 2x more sales meetings
- -20% customer acquisition costs
- ROI achieved in less than 3 months
Beyond the numbers, your entire prospecting culture is transformed with a tool like Akidel. Your salespeople spend less time on repetitive tasks and focus on the hottest prospects. Your management has complete visibility of the pipeline and can make informed decisions. Your entire growth is boosted.
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