Growth expert: how to become a growth ace in 2025?

Become a growth expert and take control of your digital growth. In 2025, this exciting job combines data, marketing and strategy to propel companies to new heights. But what exactly does a growth expert do and how do you become one?

The growth expert is not a simple digital marketer. He is above all a strategist obsessed with growth, who combines creativity and data analysis to identify the best development opportunities. Unlike traditional marketing which often focuses on brand awareness, the growth expert seeks to generate concrete and measurable results.

Imagine a conductor who harmonizes different instruments to create a perfect symphony. The growth expert does the same with the different growth levers at his disposal: traffic acquisition, conversion, loyalty, etc. His goal? Create a well-oiled growth machine that generates predictable and scalable results.

At the heart of a growth expert's work is the famous AARRR framework, but be careful: it is not a matter of simply applying it mindlessly. A true expert knows how to adapt this methodology to the specificities of each company.

Acquisition is often the first concern, but a good growth expert knows that it is only the tip of the iceberg. The real value is created in user activation, retention, revenue generation and creating a viral effect through recommendations.

Let's take a concrete example: imagine a B2B company that wants to increase its sales. A growth expert would not just launch advertising campaigns. He would first analyze the customer journey in depth, identify friction points, and implement a holistic strategy combining several approaches: enrichment of the prospect database, automation of multichannel campaigns, optimization of the conversion funnel, etc.

The skills that make the difference in 2025

The role of growth expert has evolved considerably in recent years. Artificial intelligence has transformed the way we work, but it has not replaced human expertise – on the contrary, it has made it even more valuable.

A successful growth expert in 2025 must master the art of data analysis. It is not just about knowing how to read graphs, but understanding the user behaviors behind the numbers. This ability to make sense of data is what allows you to make the right strategic decisions.

Technical mastery is also crucial. Without necessarily being a developer, a growth expert must understand modern automation and growth hacking tools. This is where solutions like Akidel come in, which allow you to automate multichannel prospecting and enrich your databases without advanced technical skills.

The importance of tools in the success of a growth expert

A craftsman needs good tools to excel in his art. For a growth expert, these tools are essential to gain efficiency and impact. The good news? The solutions available in 2025 are more powerful than ever.

Akidel has established itself as an essential tool in the arsenal of the modern growth expert. Why? Because it meets the fundamental needs of the profession: data enrichment (up to 4,500 contacts per month), multichannel automation (email, LinkedIn, SMS), and a native CRM that allows you to track the entire customer journey.

But be careful: tools are not everything. What makes the difference is the ability to use them strategically and creatively to achieve your growth objectives.

How to build your career as a growth expert?

The path to becoming a growth expert is not linear, and that is what makes it rich. Some come from traditional marketing, others from data analysis or even development. The important thing is not so much the starting point as the ability to develop a global vision of growth.

Continuing education is essential in this ever-changing profession. Certifications and online courses are helpful, but nothing replaces hands-on experience. It’s by experimenting, testing different approaches, and learning from your mistakes that you become a true expert.

In terms of remuneration, the job is attractive: a junior can start around 35-45K?, while a confirmed expert can easily exceed 70K? annually. But beyond the salary, it is the satisfaction of seeing their strategies bear fruit that motivates most growth experts.

The challenges of the growth expert in 2025

One of the biggest challenges today is to stand out in an increasingly saturated digital environment. The techniques that worked yesterday are no longer as effective today. A growth expert must constantly reinvent themselves and find new innovative approaches.

Data protection has also become a major concern. A growth expert must know how to navigate between marketing performance and compliance with regulations such as the GDPR. This is where a solution like Akidel makes the difference, with its data enrichment processes that comply with current standards.

Conclusion: the promising future of the growth expert

The job of growth expert has never been as exciting as in 2025. With the constant evolution of technologies and user behaviors, the opportunities are immense for those who know how to combine creativity, data analysis and mastery of tools.

Want to develop your expertise in growth marketing? Start by equipping yourself with the right tools. Akidel offers you a complete suite of solutions to automate your prospecting and boost your growth. Why not start with a personalized demonstration?

FAQ – Your questions about the growth expert profession

How to get started in growth marketing? 

The best approach is to start by mastering the fundamentals of digital marketing while developing your analytical skills. Practical experience, even on small projects, is crucial.

What are the best tools for a growth expert? 

Essential tools include analytics solutions like Google Analytics, marketing automation platforms, and specialized tools like Akidel for prospecting and data enrichment.

What training should I follow to become a growth expert? 

A digital marketing education is a good place to start, but the most important thing is to keep a constant watch and practice regularly. Specialized certifications can also be a plus.

How to measure the effectiveness of a growth strategy? 

It all depends on your goals, but classic KPIs include CAC (Customer Acquisition Cost), LTV (Lifetime Value), and conversion rates at each stage of the funnel.

What is the future of the growth expert profession?

The profession continues to evolve with new technologies, including AI. Experts who can combine technical skills with strategic vision will be increasingly sought after.