B2B database in 2025: how to effectively enrich your data with Akidel

You have a B2B database, but your salespeople waste a lot of time searching for the right contact information? Your marketing campaigns are not reaching their targets because the data is incomplete or outdated? In 2025, B2B data enrichment has become essential. The key to success lies in the intelligent and automated enrichment of your data.

The finding is clear: according to a recent study, more than 30% of B2B data becomes obsolete each year. Decision-makers change companies, companies evolve, contact details become outdated. Without regular enrichment, your database quickly turns into a graveyard of unusable contacts.

This natural data degradation directly impacts your business. Your salespeople waste valuable time searching for the right information instead of focusing on the sale. Opportunities escape you because you didn't detect the signals at the right time. Your marketing budget goes up in smoke on campaigns that don't reach their target. Worse still, your image deteriorates with prospects that you contact with outdated information.

Data enrichment has evolved considerably. It’s no longer just about adding a few missing emails. In 2025, effective enrichment must be multichannel, intelligent and continuous.

A truly multi-channel approach

Akidel stands out for its ability to automatically consolidate data from multiple sources. Our technology constantly analyzes LinkedIn profiles and other professional networks to detect changes in position or company. It scans corporate websites to identify new decision-makers. It integrates legal and administrative data for a complete view of each company. News, press releases and sector events enrich this table for a business context that is always up to date.

Intelligence at the service of your growth

Our enrichment technology goes far beyond simple data collection. It precisely identifies the relevant decision-makers according to your target and your sector of activity. It detects the right moments to contact them by analyzing their interactions and interest signals. It determines their preferred communication channels to maximize your chances of conversion. It even maps their current topics of interest and needs for perfectly contextualized approaches.

A continuous and automated process

Enrichment is no longer a one-off action but an ongoing process. Data is updated daily to maintain its relevance. Alerts inform you in real time of important changes in your key accounts. New contacts are automatically qualified according to your criteria. All this information is synchronized directly with your CRM for immediate use by your teams.

The concrete benefits of enrichment with Akidel

A radical transformation for your salespeople

Your salespeople will be the first to notice the difference. No more long hours wasted on manual searches: they instantly access the direct contact details of the right decision-makers. Beyond simple contacts, they have all the business context necessary to personalize their approach. Our alert system informs them in real time of opportunities to seize, such as a change of position or a new project.

Marketing that is finally precise and effective

Your marketing team also sees its efficiency multiplied. Thanks to a perfectly qualified base, they can create ultra-precise segments for their campaigns. The wealth of data allows for advanced personalization of content according to profiles and interests. The ROI of marketing actions naturally increases since each message reaches its target. And all this in strict compliance with the GDPR, for total compliance of your operations.

Measurable benefits for the entire company

The positive impact is felt throughout the organization. Productivity increases significantly thanks to the automation of time-consuming tasks. New business opportunities emerge thanks to the early detection of projects and needs. Your image gains in professionalism with communication that is always targeted and relevant. Ultimately, your entire conversion process accelerates, directly boosting your growth.

The concrete benefits of enrichment with Akidel

A radical transformation for your salespeople

Your salespeople will be the first to notice the difference. No more long hours wasted on manual searches: they instantly access the direct contact details of the right decision-makers. Beyond simple contacts, they have all the business context necessary to personalize their approach. Our alert system informs them in real time of opportunities to seize, such as a change of position or a new project.

Marketing that is finally precise and effective

Your marketing team also sees its efficiency multiplied. Thanks to a perfectly qualified base, they can create ultra-precise segments for their campaigns. The wealth of data allows for advanced personalization of content according to profiles and interests. The ROI of marketing actions naturally increases since each message reaches its target. And all this in strict compliance with the GDPR, for total compliance of your operations.

Measurable benefits for the entire company

The positive impact is felt throughout the organization. Productivity increases significantly thanks to the automation of time-consuming tasks. New business opportunities emerge thanks to the early detection of projects and needs. Your image gains in professionalism with communication that is always targeted and relevant. Ultimately, your entire conversion process accelerates, directly boosting your growth.

How to effectively enrich your B2B data with Akidel?

Quick and easy to get started

The first step is to import your existing data into Akidel. It couldn’t be simpler: upload your CSV/Excel files or connect your CRM directly. Our system automatically analyzes the quality of your data and identifies priority enrichments. You thus retain full control over the process while benefiting from our expert recommendations.

Intelligent and progressive enrichment

Our enrichment engine then kicks in. It deploys its multichannel search to collect all the relevant information about your contacts. Each piece of data is carefully checked and validated before being integrated. The profiles are gradually enriched, prioritized according to your needs. A quality score allows you to track the evolution of your database.

Immediate commercial activation

Enriched data becomes immediately actionable by your teams. Our system automatically segments your contacts according to your criteria. Everything is synchronized in real time with your existing tools. Commercial actions can be triggered automatically according to the scenarios you define. Performance monitoring allows you to continuously optimize your approach.

Why choose Akidel for your B2B data enrichment?

Unique expertise on the market

Akidel stands out with a unique approach to B2B data enrichment. Our proprietary database of over 20 million qualified profiles guarantees optimal coverage of your market. Our enrichment capacities, ranging from 3,000 to 4,500 contacts per month depending on the formulas, far surpass the competition. Our truly multi-channel approach ensures a 360° view of your prospects. Native CRM allows immediate activation of enriched data. And our expert support available 5 days a week in French accompanies you every step of the way.

A clear promise of value

Our unique approach to B2B data enrichment truly transforms your database into a growth engine. Unlike traditional solutions that simply add a few scattered data points, Akidel truly transforms your database into a growth engine. Your data remains constantly up to date thanks to our automatic updates. Each contact becomes directly actionable with all the necessary information. You benefit from a complete 360° vision of your prospects. And above all, you see a measurable and rapid ROI on your investment.

Take action!

Data enrichment is no longer an option but a necessity to stay competitive in 2025. Don't let your database become obsolete and slow down your growth. Akidel offers you a complete and proven solution to transform your data into a real business development engine.

Our unique expertise combines a proprietary database of over 20 million profiles, unmatched enrichment capabilities and personalized support from our experts. The results are fast and measurable: your teams become more efficient, your campaigns convert better, your growth accelerates.

Discover concretely how Akidel can boost your B2B prospecting by booking your personalized demonstration. Our experts will analyze your needs and show you precisely how to maximize the value of your data.

? Book your personalized demo now

FAQ: Your questions about B2B data enrichment

How many contacts can I enrich with Akidel?

Our plans are perfectly adapted to your needs. The Solo Digital offer allows you to enrich up to 3000 contacts per month, while the Multi Digital plan pushes this limit to 4500 monthly contacts. In both cases, you benefit from an unlimited database to store and manage all of your contacts. This flexibility allows you to scale your usage according to your needs, without ever being limited in your growth.

How do you ensure data quality?

Data quality is at the heart of our approach. Our enrichment process combines several levels of automatic multi-criteria verification with human validation of critical data. The information is constantly updated to ensure its relevance. Each data item receives a qualitative score that allows you to assess its reliability. This rigorous approach ensures the excellence and reliability of your enriched database.

What types of data do you enrich?

Our enrichment covers all the essential aspects of your B2B prospects. Beyond simple professional contact details, we collect detailed information on the company and the position held. Business context data gives you a clear vision of the issues and opportunities. The history of interactions allows you to refine your sales approach. This wealth of information allows for advanced personalization of your marketing and sales actions.

How do I integrate enriched data into my CRM?

Integrating enriched data is child's play with Akidel. Our native CRM allows you to get started immediately without complex configuration. For companies already using a CRM, our standard connectors ensure perfect synchronization with the main solutions on the market such as Salesforce or HubSpot. Our open and perfectly documented API even allows for custom integrations. In all cases, our team supports you for a quick and efficient implementation.

Is enrichment GDPR compliant?

GDPR compliance is a top priority at Akidel. Our data collection process scrupulously respects the legal framework. We ensure total transparency on our data sources. Your contacts can easily exercise their rights of access and rectification. Data security is guaranteed by our latest generation infrastructures. You can thus enrich your data with complete peace of mind.