Growth Marketing Diagnostic: boost your business growth through strategic analysis

Carrying out a growth marketing diagnosis allows you to:

• Understanding the friction points in your customer journey,
• Prioritize actions the most profitable to optimize resources,
• Identifying new opportunities conversion and loyalty.

It is the key tool for implementing agile and effective growth strategies, centered on data and experimentation.

The key steps of a B2B digital marketing and commerce diagnosis

Here are the main steps of an effective growth marketing diagnosis, from traffic acquisition to retention:

1. Acquisition analysis: attracting qualified traffic

Acquisition is the first step of the funnel, and it should be optimized to attract users interested in your offers.

• Acquisition channels : identify the channels that generate the most qualified traffic (SEO, paid advertising, social networks).
• Customer Acquisition Cost (CAC) : Calculate acquisition cost per channel and compare it with customer value to assess profitability.
• Conversion on landing pages : test different versions of your pages to see which ones convert best.

2. Activation and user experience: engaging new users

Activation is the process of moving users from visitors to active users.

• Activation rate : measure how many visitors move on to the next step (e.g. registration, first use).
• Onboarding : optimize the onboarding process to make it easier to get started with your product.
• UX/UI : Analyze user experience to eliminate friction. A clear and engaging interface increases activation.

3. Retention: Keeping users loyal

Retention is crucial to converting users into repeat customers and increasing their value.

• Retention rate : measure retention at regular intervals (7, 30, 90 days).
• Behavioral analysis : identify the behaviors of the most loyal users to adapt your strategies.
• Email campaigns and push notifications : Reactivate inactive users to increase engagement.

4. Revenue: Maximize customer value

The goal here is to get the most out of users to increase revenue.

• Conversion rate : analyze each stage of the sales funnel to identify bottlenecks.
• Customer Lifetime Value (LTV) : increase customer value by offering complementary offers or subscriptions.
• Upsell and cross-sell : integrate additional offers to increase the average value of each purchase.

5. SEO: transform your users into ambassadors

SEO is based on loyalty and recommendation, powerful levers for growth.

• Recommendation rate : calculate how many users share your service with their entourage.
• Referral Program : A well-designed program encourages customers to recommend your product.

Social networks : encourage satisfied users to share their experiences.